Make and takes

West Coast Lifestyle Influencer Website

OBJECTIVE
Increase visual presentation of the brand, refresh and expand brand assets by creating a full brand identity, and expanded color palette. Redesign site presentation to reveal more content through visuals, and develop original content franchise creative in collaboration with the Brand Strategist to support the brand/mission.

CHALLENGES
Working with an Influencer who truly wanted something new, but repeatedly backtracked to what was familiar and easy to produce for her and her content team. The team did most of their creative in PicMonkey, which posed challenges in getting the entire team on board with brand consistency which was crucial with moving forward in the development of content franchises.

SOLUTIONS
Refreshed logo, expanded color palette, top nav bar, new drop-down menus with images, carousels, category pages, and eyebrows created for further exposure of content. Created varied opportunities within the content to sign up. Design framework completed for future content franchises.