About Me

THERESA SHANOFF, DESIGN DIRECTOR & BRAND BUILDER

I am an award-winning multidisciplinary design director and digital designer, with my work helping brands to connect, engage and grow, no matter the platform.

Whether on-staff as a design lead or functioning as an independent consultant, I have distinguished myself time and again for my hands-on expertise, exceptional problem-solving skills, and collaborative spirit. For nearly a decade, I was a continuous on-site presence serving Time Inc's signature brands, including Real Simple, Cooking Light, Health, Fortune, Money, and Time, while simultaneously acting as consulting Art Director on a variety of print and digital assets for Weight Watchers Magazine. My extensive background also includes notable crossovers into the worlds of influencer marketing with SheKnows Media (formerly BlogHer) and in the hands of the Hollywood elite, spearheading event collateral for the Primetime Emmy Awards® After Party four years in a row.

With more than two decades’ work with nationally recognized brands, startups and non-profits, I pride myself on my strategic sensibility and resourcefulness, creating designs that deliver vital KPIs for each client. I have access to a strong collaborative network of editors, copywriters, illustrators, video production teams and photographers whom I can engage for my clients’ projects as needed. I also offer speed, acuity, flexibility, a rock-solid dependability, and often over-deliver.

INDUSTRIES

Publishing & Media, Entertainment, Lifestyle Media, Education, Event Planning, Real Estate, Wellness, Finance, Tech Startups, Community and Medical Nonprofits.

Go ahead, reach out. theresa.shanoff@icloud.com

  • Theresa is everything I hope to find in a design talent, but very rarely do all these attributes come together in a single person. She is, first and foremost, professional, responsive, flexible to rapid changes, excellent with deadlines and always accurately able to timeline her work when working on multiple projects. She is also really talented visually, with an impeccable sense of balance and a very broad range of what she can bring to the design table, from ambitious editorial design to well-ordered marketing design, from creating her own concept to carry an idea (logos! brandmarks! themes!) to ably executing and improving ideas brought to her (while often taking the idea to the next level with her own spin). She is eager, polite, and fun and funny. I use Theresa as a freelance designer every chance I get, and I will snap her up full time as soon as I get my chance. If you're considering Theresa, simply this: hire her.


    stacy morrison

    Editor in Chief and VP, Content Strategy, BlogHer
    Editor in Chief, Hearst Media

  • I have had the pleasure of working with Theresa many times over the past few years. I first met Theresa while she was helping on the Real Simple brand. In this role, she produced various pieces of creative including print/advertorials, event collateral and brand positioning presentations. When I moved to the Cooking Light and Health brands, I immediately hired Theresa to help with several projects. WOW! I had no idea what a hidden gem she was until she was allowed to contribute on a more strategic level. She has helped me with re-branding our fit foodie event series, developed new, multi-media creative for multiple brands (including copywriting) and she presented new concepts for several branded initiatives to me and the rest of the senior management team. She's so much more than an art director, she's a marketing expert with amazing strong creative skills. She's resourceful and strategic. Based on her creativity and proven track record I highly recommend Theresa. She will make you—and your brand—look amazing!


    michelle lamison

    Group Vice President, Brand Marketing, Lifestyle Group, Time Inc.

  • Theresa is truly an exceptional designer whose work far exceeded that of any other designer I worked with over the years. She consistently produces unique and striking materials that not only made the brand stand out from the competition, but received numerous accolades from clients, outside vendors and those within the company. Theresa takes pride in her work and her attention to detail always went above and beyond what was expected. Her work was recognized many times throughout her tenure at News Corp, winning the company several awards in the industry. Never settling for something simply to get the job done, and constantly strove to produce the best materials she could within deadline. This meant that she had to work nights, weekends and during her vacation to create materials which she could be proud of. Theresa was a true professional and many times worked directly with clients - always delivering above expectations. Theresa was also a strong mentor who spent time with others in the marketing department teaching the basics of design, thus affording them the chance to develop new skills. I consider myself very fortunate to have had the opportunity to work with Theresa and be her manager. Not only does she possess superior design and marketing skills, but her personality and demeanor made it a pleasure to go to work everyday.


    lisa manico

    Integrated Marketing Director, Weight Watchers Media
    Marketing Director, TVG, News Corp

  • Theresa is an amazing, dependable, and multifaceted creative talent that I had the pleasure working with for over two years. Her extensive experience, from high level corporate branding to fun and progressive designs, shows in every concept and pixel. She is an absolute expert at juggling multiple projects at once—some with quite different and unique aesthetics—yet always stays focused on brand consistency. I love that part of her process is to take the time to fully understand all the ins and outs of a project before she tackles it, strategically looking at every scenario—and yet she never misses a deadline. I look forward to working collaboratively with her in the future!


    joy johnson

    Creative Director, BlogHer/SheKnows Media